Artificial intelligence isn’t coming. It’s already here. And one of the most powerful tools at your fingertips is ChatGPT. 

AI isn’t just a buzzword—it’s a tool. But between the hype and the headlines, it can be hard to figure out what’s actually useful in your day-to-day work. In this session, Samantha Renz will demystify AI for marketers, creatives, and agency pros who want to stop hearing about ChatGPT (and other AI programs) and start using it. Whether you're brainstorming campaign ideas, writing client content, or just trying to keep your inbox under control, this talk will help you work smarter and faster with AI.

You don’t need to be a tech expert. Just bring your curiosity and a few tasks you’d love to make easier.

What you'll learn:
✅ What ChatGPT actually is (and what it isn’t)
✅ A quick overview of other useful AI tools
✅ How to use it for content, research, and day-to-day work
✅ Tips to improve creativity, speed, and productivity
✅ Common pitfalls and how to avoid them

Come for the fajitas, stay for the AI tips you’ll actually use.

About the Speaker
Samantha Renz, P.E., C.F.M.
CEO of Evolving Texas | CEO of Soul Tea

Samantha Renz is a licensed Professional Engineer, Certified Floodplain Manager, and entrepreneur who knows how to make complex tools practical. She leads Evolving Texas, a civil engineering firm that focuses on problem solving and impact. She also runs Soul Tea, a wellness brand rooted in community and creativity.

With more than 20 years of experience working across industries, Samantha understands how to bridge the gap between technical tools and real-life application. She makes AI approachable and useful, especially for people who aren’t tech-savvy but want to stay ahead.

She brings sharp insight, a clear teaching style, and a strong belief that AI should support people, not replace them.